Marketing & Sales Posts
Who cares about French translation?
June 6, 2017
by Birgit Blain, Birgit Blain & Associates Inc
An American brand owner planning to enter the Canadian market, told me they don’t need a French translator for their labels because they use Google. Really? [...]
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Recipe to Retail Part 5: What Can a Marketing Plan
May 30, 2017
by Birgit Blain, Birgit Blain & Associates
Are you flying by the seat of your pants? You are, if you don’t have a marketing plan.
Developing a product, persuading retailers to list it and [...]
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Beware of Gluten-Free Claims
May 18, 2017
by Birgit Blain, Birgit Blain & Associates
"Gluten free" has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free products appear to have taken over the grocery [...]
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5 Challenges Food Startups Must Overcome
May 15, 2017
Don’t worry—PieShell and Food Starter are here to help!
by Caroline Halter, PieShell
Food startups are hard… really hard.
Luckily, there is better support for food and beverage entrepreneurs than ever before. From [...]
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Recipe to Retail Part 4: Why You Need a Brand
May 9, 2017
by Birgit Blain
Setting the Stage for Success
Building a sustainable brand is a slow process. And it takes money, lots of it! Formulating a well-thought-out brand strategy before taking the plunge will reduce the [...]
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Halal Labelling Requirements
May 4, 2017
by Birgit Blain, Birgit Blain & Associates
With the growing demand for halal products, a halal designation is an opportunity to reach an ethnically diverse market.
Marketing foods as “halal” is considered a claim, according [...]
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Recipe to Retail Part 3: Getting Inside the Customer's Head
April 27, 2017
by Birgit Blain, Birgit Blain and Associates
No matter how incredibly delicious your product is, taste alone does not guarantee commercial success. Getting to know the customer and meeting their needs are key ingredients for [...]
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Do You Have a "Go To Market Strategy" to Drive
April 18, 2017
by Richard Baker, Food Distribution Guy
Once upon a time, there was a tube of toothpaste. It was called Crest, or Colgate, or maybe Pepsodent. You chose your brand and went on your way. Today [...]
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Recipe to Retail Part 2: Cracking the Competition
April 4, 2017
by Birgit Blain, Birgit Blain and Associates
Thousands of packaged food products are launched annually in Canada. The success rate is remarkably low. According to Nielsen, a global consumer research firm, over 85% of new [...]
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Recipe to Retail Part 1: Transforming Recipes into Packaged Products
March 21, 2017
by Birgit Blain, Birgit Blain and Associates
For food entrepreneurs aspiring to see their creations on retail store shelves, there is much they need to know. This is the first in a series of articles [...]
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