LATEST INDUSTRY NEWS
Food Starter is your source for the latest news on what's happening in the food industry. From food and consumer trends to industry developments, we're on the case!
by Birgit Blain, Birgit Blain & Associates Inc
An American brand owner planning to enter the Canadian market, told me they don’t need a French translator for their labels because they use Google. Really? [...]
by Birgit Blain, Birgit Blain & Associates
Are you flying by the seat of your pants? You are, if you don’t have a marketing plan.
Developing a product, persuading retailers to list it and [...]
by Birgit Blain, Birgit Blain & Associates
"Gluten free" has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free products appear to have taken over the grocery [...]
Don’t worry—PieShell and Food Starter are here to help!
by Caroline Halter, PieShell
Food startups are hard… really hard.
Luckily, there is better support for food and beverage entrepreneurs than ever before. From [...]
by Birgit Blain
Setting the Stage for Success
Building a sustainable brand is a slow process. And it takes money, lots of it! Formulating a well-thought-out brand strategy before taking the plunge will reduce the [...]
by Birgit Blain, Birgit Blain & Associates
With the growing demand for halal products, a halal designation is an opportunity to reach an ethnically diverse market.
Marketing foods as “halal” is considered a claim, according [...]
by Birgit Blain, Birgit Blain and Associates
No matter how incredibly delicious your product is, taste alone does not guarantee commercial success. Getting to know the customer and meeting their needs are key ingredients for [...]
by Richard Baker, Food Distribution Guy
Once upon a time, there was a tube of toothpaste. It was called Crest, or Colgate, or maybe Pepsodent. You chose your brand and went on your way. Today [...]
by Birgit Blain, Birgit Blain and Associates
Thousands of packaged food products are launched annually in Canada. The success rate is remarkably low. According to Nielsen, a global consumer research firm, over 85% of new [...]
by Birgit Blain, Birgit Blain and Associates
For food entrepreneurs aspiring to see their creations on retail store shelves, there is much they need to know. This is the first in a series of articles [...]