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Food Starter Fall Bonanza – Newsletter

September 26, 2018

Food Starter Fall Bonanza

Move over Octoberfest. Food Starter has a month of events covering everything from cannabis to crowdfunding! 

Cooking with Cannabis

Recreational cannabis products become legal in Canada on October 17th. In anticipation of this historic event, George Brown College’s Food Innovation and Research Studio (FIRSt), Lifford Cannabis SolutionsDales & Lessmann LLP, Food Starter and Restaurants Canada are holding a one-of-a-kind event aimed at food entrepreneurs who are ready to put a little pot in the pancakes.

Lead by Los Angeles-based Herbal Chef™ Chris Sayegh, the day covers all the bases, including consumer trends, food safety, legal considerations, distribution issues, funding options, and infusing beverages. You’ll also have a chance to tour the FIRSt labs and enjoy a (non-infused) breakfast and lunch. 

Can’t come for the day? Join us for breakfast. Check out full details here. Space is limited to only 50 tickets.

The Entrepreneur’s Guide to Cannabis-Infused Edibles and Beverages
Monday, October 15, 2018 
7:00 AM to 6:00 PM (EDT)
Food Innovation and Research Studio (FIRSt)
215 King Street East
Toronto, ON M5A 1J9
Ticket available via Eventbrite


Food Starter Popup Roundtable – Google for Business Talk & Cash Flow

What if customers “just Google it” but can’t’ find you? In this 2-hour Popup Roundtable, Michelene Maguire will provide a step-by-step action plan for claiming, setting up, optimizing, and managing your Google My Business listing. She’ll also give you a copy of her new book, Getting More Customers Using Google My Business.  

Marlene C. Buxton will follow-up with basic financial advice for entrepreneurs, including cash flow management. As an added bonus, any of this session’s attendees who participated in her previous roundtable (Entrepreneurs & Cash Flow on July 25) will receive a complimentary initial consultation. That’s a win-win in our books.

Google for Business Talk & Cash Flow
Wed, October 10, 2018
10:00 AM – 12:00 PM EDT
Food Starter
76 Densley Avenue
Toronto, ON M6M 2R3
Tickets available through Eventbrite


Pitch Pitch Food!


There’s no such thing as a free lunch, but our Pitch Pitch Food! Sessions cost nothing. Food Starter has joined forces with Ulule and startGBC for this fun and potentially profitable night. Participants will have the chance to pitch their food projects and raise funds through crowdfunding and grants. A pre-event online information session on September 28th will ensure you’re ready to pitch-pitch your food product. 
Pitch Pitch Food!
Tuesday, October 16, 2018
6:00 PM – 9:00 PM EDT
51 Dockside Drive
George Brown College – Waterfront Campus Auditorium
Toronto, ON M5A 1B6
Tickets are free but reserve your spot via Eventbrite

To apply for the September 28, info session, contact Laura Bocquillon, Operations Manager for Ulule Canada: [email protected] / 514 602 4397.


Fiera Foods Fund Recipients

Congratulations to Healthy GenieTea Rebellion, and Abokichi, the first-ever recipients of the Women in Food Rise Up Fund.
These three innovative women-run companies stood out from the crowd thanks to their distinctive products, solid business plans, and projected use of funds. Each winner received a cheque for $3500 as well as $1500 worth of Food Starter production time.  We can’t thank Boris Serebryany, President and CEO of Fiera Foods Company, enough for their generosity and support.


Incubator Alley Rocks CHFA East

Six Food Starter participants, two days, one amazing trade show. Food Starter’s Incubator Alley at Canadian Health Food Association (CHFA) East 2018, generously sponsored by the City of Toronto, was a huge success. AlmondiaBald BakerAbokichUnBun (Keto Buns), Fru-V Smoothie and Partake drew crowds and kudos as more than 3400 attendees scoured the hall on the hunt for innovative new products.

“It was by far and away the most successful corporate experience in the company’s history and one that I eagerly look forward to participating in again next year. As a result of my participation and a bit of ingenuity, I was able to have five meaningful conversations with distributors. Thank you for the opportunity to attend the CHFA show alongside our peers at a discounted rate.  If it was not for the offer through Food Starter, we would not have attended.” ~ Dan Sennet, Bald Baker 

“I liked the fact of having all Food Starter clients being clubbed together and the signage stating that we were part of an effort of the City of Toronto. It would be interesting to look for ways to increase the awareness among the public so they feel attracted to find out what’s new in our alley. We had the chance to talk to more than 30 retailers from all over Ontario and Quebec. I would certainly recommend all Food Starter clients to participate in this event.” ~ Jose de Pool, Almondia 

“We found the CHFA show to be one of the more relevant and effective shows to grow our business.  We were able to get the product out in front of retailers, buyers
and distributors. Our overall experience is very positive and we are truly grateful for being able to participate in this program and benefit tremendously by your help.” ~ Bobby Khorasani, Abokichi


St. Lawrence Farmer’s Market

Each Saturday, Food Starter features two clients at our St. Lawrence Farmer’s Market booth. Here, vendors showcase their goods, receive vital customer feedback, Each Saturday, Food Starter features two clients at our St. Lawrence Farmer’s Market booth. Here, vendors showcase their goods, receive vital customer feedback, and have a chance to meet the buying public face-to-face. Drop by and meet some Food Starter veterans as well as the new kids on the block. Interested in being a vendor at our booth? Contact [email protected] for November slots. (Food Starter clients exclusive)
Saturday, October 6
Saturday, October 13
Saturday, October 20
Saturday, October 27
Join our Weekly Tour & Information Sessions held every Friday at 11:30am!

Ready to produce?! We’ve got you covered!

Food Starter offer Hourly Production. Tell us a bit more about your food business here, and let’s scale up your food production!

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