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Social Digital Series: Getting Started

December 1, 2015

Being active everyday on social media is tough for a lot of people. Here are some of the most common struggles you will face when it comes to posting consistently on social platforms:

  1. I don’t have time!
  2. I don’t have the energy.
  3. I don’t even know where to start.
  4. I don’t know what to post.
  5. Just thinking about it stresses me out. So I avoid it.
  6. I need to be working, not sitting on twitter all day.
  7. Social media is a creativity crusher. 
  8. Did I mention I don’t have time!?

The struggle is real but the solution is worth it. Showing up consistently on social media will increase your following, add engaged members to your community, and spread your brand presence like wild fire!

Remember to keep it fun. Focus on keeping things as simple and stress free for yourself as possible. Our trusty guide will help you!


Expert Insight

We asked some top social media experts to share their tips on how to establish the right social media voice and here’s what they had to say:


“Get to know social media by first observing and then identifying five key bloggers. Dana McCauley is a great inspiration. Start following her and then when you feel you can add in a constructive comment or even a picture, please don’t be shy. That is what we call enhancing the conversation.”


 Paule Genest | PGPR | @ypgpr


“Before you start, take some time to follow existing communities that are relevant to your product and your consumers … pay attention to the kinds of conversations, tips, photography and recipes that have the most appeal and traction.  Also, check out your competitors and brands like yours that you admire to see what is working well for them.” 

Debra Quinn | General Manager | Surf Communications@quinndebra


“First things first: develop a plan. What’s your brand strategy? Who’s your target customer? Where do they hang out? That’s where you need to be.”










Birgit Blain | Marketing Consultant | Food Biz Blog 


“Whatever social media platforms you decide to use (Twitter, Instagram, Facebook), ensure the information you share is integrated with your marketing, advertising and overall business communications plans. If you’re announcing a new product, think about how and when you’ll share that info to media, key stakeholders, employees, and the general public. Information can move fast, so if you aren’t coordinated with your message timing, you may miss out on important opportunities. When you coordinate your outreach, you’ll make a bigger splash to help move the metre in a world where cutting through information clutter can be very challenging.” 

Saskia Brussaard | President | Crave Public Relations – A boutique PR firm specializing in food, wellness and lifestyle. | @CravePR


“When starting off, don’t try to be on every platform – find out where your customers (or potential customers) are, and speak to them there. You will see a high degree of success by targeting the right people instead of trying to talk to everyone at once. Furthermore, treat social media like you would any marketing initiative: it is going to require some financial investment. Consider amplifying your posts, through a paid strategy, to ensure your posts will be seen by those who matter. You can have the greatest content in the world, but if no one sees it, there is no value for your business. A Social PR Agency can often provide much needed  Social Strategy expertise and support for a successful launch.”





















 Judy Lewis | Strategic Objectives | @JudySLewis



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