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Social Digital Series: Content

December 30, 2015

In today’s post in our continuing social digital blog series, we discuss content creation and curation for your social posts. Be sure to check back often so that you don’t miss any of our great tips for improving your social media effectiveness.

Who Should I Post to?

Figure out who your ideal client is: what they like, where they hang out, what they’re struggling with, and how you can help them. Then write every single post as though you are talking directly to that person.

What Should I Post?

Twitter & Facebook:

  • helpful, relevant articles from fellow bloggers or business owners
  • your products, services,  blog posts and collaborations
  • inspirational quotes 
  • personal posts (see the 30 day challenege)
  • questions you have 


  • create and use boards within your niche  
  • repin articles from bloggers and entrepreneur’s in your community
  • remember you can use secret boards if you have collections you want to keep private – This can be a great spot to organize some of your thoughts and ideas visually


  • motivational quotes – Think gritandvirtue
  • your dreams, beliefs, and vision – Think heysweetpea
  • behind the scenes – Think brianna_land
  • sneak peeks – Think rowanmade
  • your office space – Think Elle & Company
  • helpful tips – Think Kory Woodard 
  • stories that your people can relate to – post about your entrepreneurial journey. Include stunning visuals.

Consider creating a template to make some of these types of posts easier. (quotes and insight posts.) If you’re not skilled with design, perhaps consider hiring someone part time to help with your marketing efforts.

Merry cookies

Where Should I Post?

It is commonly suggested that to increase your brand presence, you need to be active on all forms of social media. While that may be true, unless your company has a dedicated social media coordinator, finding the time to maintain every platform out there can be extremely time consuming.

If you’re not sure which social media platforms you should be spending your time and energy on, here are two pieces of advice:

  1. Don’t try to be everywhere all at once. Master one or two platforms before taking on more. Do what feels comfortable.
  2. Find out where your ideal clients or readers hang out. Be there!


Expert Insight

We asked some top social media experts to share their tips on how to establish the right social media voice and here’s what they had to say:

“Food conversations on social media are all about amazing, mouthwatering photos … serving tips … pairing tips … meal planning and recipes that will help and inspire your community and fans, so be sure to include those kinds of posts in your content mix.”

Debra Quinn | GM | Surf Communications | @quinndebra



“Be useful.The best way to be welcomed into your customer’s digital life is by solving a problem or connecting around a shared purpose. One of our favourite lines here at Nourish is: Content that tries to sell, doesn’t. Content that tries to be helpful, does.”

Nourish Food Marketing



 Continue reading the Social Digital Series

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