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Social Digital Series: Misconceptions

January 20, 2015

In today’s post in our continuing social digital blog series, we discuss the “do’s and don’ts” of social media. Be sure to check back often so that you don’t miss any of our great tips for improving your social media effectiveness.


Do’s and Don’ts of Social




Expert Insight

We asked some top social media experts to share their tips on how to establish the right social media voice and here’s what they had to say:

“It’s good to lock down your social media handles whether you plan to use them or not. However, when it comes to being active on social media, it’s much better to focus on a couple of platforms (e.g Instagram, Facebook) and interact with your community on a daily basis instead of spreading yourself across multiple, neglected platforms that only get updated every couple of weeks.”

Debra Quinn | GM | Surf Communications | @quinndebra


“If you are active on Facebook, it’s worth experimenting with advertising options, which are inexpensive; quite precise and easy to measure. While not relevant or useful for all businesses, they can be effective and a small test will usually answer that question.”

Debra Quinn | GM | Surf Communications | @quinndebra


“Make yourself and your team visible. Avoid talking like a brand on social media. Talk like people. Make the people who make the product visible, because it is their passion that creates the connection with the customer.”

Nourish Food Marketing


“Using social media as a promotional tool has ballooned in popularity largely because it is “free”. The truth is, IT’S NOT FREE. Just think about the amount of time required to create professional, relevant content that engages your target audience on a regular basis. Then put a dollar value on it, let’s say $20 an hour, and add up the cost. You may not be a great writer. So if you can’t do it yourself, you’ll need to pay someone.”










Birgit Blain | Marketing Consultant | Food Biz Blog 


“Be careful what you say on social media. Don’t be tempted to stretch the truth. Your posts may be investigated by CFIA (the Canadian Food Inspection Agency). Canada’s Food and Drugs Act stipulates that “No person shall label, package, treat, process, sell or advertise any food in a manner that is false, misleading or deceptive or is likely to create an erroneous impression regarding its character, value, quantity, composition, merit or safety.”

Birgit Blain | Marketing Consultant | Food Biz Blog 


 Continue reading the Social Digital Series

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