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Social Digital Series: Listening

January 13, 2015

In today’s post in our continuing social digital blog series, we discuss the importance of social listening vs broadcasting. Be sure to check back often so that you don’t miss any of our great tips for improving your social media effectiveness.


Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet. 

Both social media and person-to-person information-gathering have value, but social media listening is quickly becoming an important customer intelligence tool. There are several ways to use social media to gain insight, including monitoring online customer support forums, using software tools to gather comments from social outlets such as Facebook and Twitter and encouraging customers to suggest new product features and vote on their favourites.

Here are 8 good reasons why your marketing team should be monitoring your brand on social media right now.

Here are the top 15 free social media monitoring tools.


social listening food

Expert Insight

We asked some top social media experts to share their tips on how to establish the right social media voice and here’s what they had to say:

“Listen closely. Ask questions. If you can, use online listening tools, such as Sysomos or Radian6 to find out what people are really talking about.”

Nourish Food Marketing


“I still speak with clients who consider social media as the least important of their marketing priorities. Neglecting social media today is like having an office without a phone. People today use a variety of ways to get information and connect with brands If you ignore Twitter, for example, you may miss important conversations about your brand and opportunities to engage with brand enthusiasts. It also leaves you at risk for being the last person to hear about complaints, which can snowball into bigger issues that could negatively affect your business.”

Saskia Brussaard | President | Crave PR – A boutique PR firm specializing in food, wellness and lifestyle.

“Social media is much more than a commentary on your life, status and mood. When executed properly, Social media creates a stream of content that can help a business a) present a modern tone and image of your brand, b) help you reach and connect with customers and prospects, and c)  improve the “findability” of your business’ website and location via organic search. Lastly, social media lets you be part of the conversations your clients are having. Face it, Google’s algorithm is complex… Social content helps keep the “fresh” factor high, and adds additional entry points (links) to your site… both important in getting your organic reach up the page. When used consistently and with a solid content strategy, search really is the new reach and frequency option for marketers in small businesses and large.”












 Stephen Brown | President | Fuse Marketing Group | @DTStephenBrown



 Continue reading the Social Digital Series

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