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Product Commercialization Posts
Recipe to Retail Part 2: Cracking the Competition
April 4, 2017

by Birgit Blain, Birgit Blain and Associates Thousands of packaged food products are launched annually in Canada. The success rate is remarkably low. According to Nielsen, a global consumer research firm, over 85% of new [...]
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GROCERY WARS – Winning Customer Loyalty in the Age of Product
December 2, 2016

by Richard Baker, Food Distribution Guy Higher product transparency is increasingly becoming a global business requirement for companies across multiple markets and industries. So what is the definition of product transparency with respect to the [...]
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Poking the Yolk: How to transform your food product concept (
November 21, 2016

By Bruno J. Codispoti, Founding Partner, BrandFusion; Co-Founder at Crazy Uncle Cocktails Here's the final instalment in a four-part series featuring material from my book Food Fight Inc.: An Entrepreneur’s Journey and Subsequent Lessons [...]
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Customers Want Your Story. Here's How to Give it to
November 3, 2016

by Tom Bryce-Hart, Local Line Trends come and go, and businesses rise and fall with them. 40 years ago the trend was set by Earl Butz. It was his dream to see fencerow after fencerow [...]
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Poking the Yolk: How to transform your food product concept (
October 20, 2016

By Bruno J. Codispoti, Founding Partner, BrandFusion; Co-Founder at Crazy Uncle Cocktails Here's the third instalment in a four-part series featuring material from my book Food Fight Inc.: An Entrepreneur’s Journey and Subsequent Lessons [...]
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Reviewing Your Food Packaging Labels
September 20, 2016

By Ryan F Talag, Marketing Associate at Chantler Packaging Inc., and Project Coordinator at Brandcheck Having packaging designed for your food product can be an exciting time. It may involve appetizing photography, creative copy, and [...]
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You've Got Questions - We've Got Answers!
September 2, 2016

Have you heard about Food Stater's on-demand 24/7 resource portal? Answer Box is a password protected area on our website that is available to Food Commercialization Program clients, Accelerator clients and Food Starter Members. [...]
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Poking the Yolk: How to transform your food product concept (
August 16, 2016

From home kitchen recipe to grocery shelf moneymaker: How to transform your food product concept By Bruno J. Codispoti, Founding Partner, BrandFusion; Co-Founder at Crazy Uncle Cocktails     Here's the first installment in a four-part series [...]
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You can't do it from home
July 28, 2016

By Lisa Reed, Food Science Intern, Food Starter Busy food entrepreneurs often ask Food Starter staff, “can I produce my products at home”? The short answer is “no”. All grocery stores and specialty food shops [...]
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Thinking of exporting your product? Remember that flavour preferences aren’
July 20, 2016

by Nourish Food Marketing  We frequently helps our clients fine-tune the taste profile of their products for export or import. Flavours that are enjoyed by North American consumers don’t automatically work elsewhere. To give [...]
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