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Marketing & Sales Posts
Do You Have a "Go To Market Strategy" to Drive
April 18, 2017

by Richard Baker, Food Distribution Guy Once upon a time, there was a tube of toothpaste. It was called Crest, or Colgate, or maybe Pepsodent. You chose your brand and went on your way. Today [...]
Recipe to Retail Part 2: Cracking the Competition
April 4, 2017

by Birgit Blain, Birgit Blain and Associates Thousands of packaged food products are launched annually in Canada. The success rate is remarkably low. According to Nielsen, a global consumer research firm, over 85% of new [...]
Recipe to Retail Part 1: Transforming Recipes into Packaged Products
March 21, 2017

by Birgit Blain, Birgit Blain and Associates For food entrepreneurs aspiring to see their creations on retail store shelves, there is much they need to know. This is the first in a series of articles [...]
Enterprise Toronto’s Business Plan Review
March 8, 2017

A solid business plan is a “roadmap” for your business. It allows you to prepare, focus, and set goals – particularly your financial goals. It shows where you are going and how you will get there. [...]
Get and Stay Listed in Canada's Grocery Sector: Do You
March 7, 2017

by Richard Baker, Food Distribution Guy   Many new business owners resist the idea of defining a target market because they want to be able to “sell to everyone”. They feel that such a definition may [...]
How to Earn Consumer Trust
March 2, 2017

by Birgit Blain, Birgit Blain & Associates Inc. “Trust me, I’m not a doctor, but I play one on TV.” This statement demonstrates that trust must be earned. What does “trust” really mean? Merriam-Webster’[...]
A Quick Look at the Science Behind Product Packaging
February 3, 2017

By Direct Packaging Solutions With sustainability and convenience being key concerns for many Canadians, the product packaging industry has seen many innovations such as bottled water in liquid cartons and smaller PET formats in recent [...]
Testing effective use of capital: ROE and ROIC
December 20, 2016

By Frank Luengo, Sonora Foods Ltd.  I recently reviewed my preferred ways to arrange a balance sheet and income statement to facilitate ratio analysis. Today I want to cover the basic ratios that show how [...]
Shorten your cash cycle and keep more in the bank
December 8, 2016

By Frank Luengo, Sonora Foods Ltd.  In a few days I will post some examples on operating ratios that you can use to monitor the day to day financial performance of your firm. However, before [...]
Organic Marketing, a Smart Way to Grow Your Business
December 6, 2016

by, Michael Rubino One of the biggest challenges small business and start-ups face is getting your message out to potential customers. Whether it is B2B or B2C Organic Marketing is a cost effective way to [...]