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Marketing & Sales Posts
Beware of Gluten-Free Claims
May 18, 2017

by Birgit Blain, Birgit Blain & Associates "Gluten free" has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free products appear to have taken over the grocery [...]
5 Challenges Food Startups Must Overcome
May 15, 2017

Don’t worry—PieShell and Food Starter are here to help! by Caroline Halter, PieShell Food startups are hard… really hard. Luckily, there is better support for food and beverage entrepreneurs than ever before. From [...]
Recipe to Retail Part 4: Why You Need a Brand
May 9, 2017

by Birgit Blain Setting the Stage for Success Building a sustainable brand is a slow process. And it takes money, lots of it! Formulating a well-thought-out brand strategy before taking the plunge will reduce the [...]
Halal Labelling Requirements
May 4, 2017

by Birgit Blain, Birgit Blain & Associates With the growing demand for halal products, a halal designation is an opportunity to reach an ethnically diverse market. Marketing foods as “halal” is considered a claim, according [...]
Recipe to Retail Part 3: Getting Inside the Customer's Head
April 27, 2017

by Birgit Blain, Birgit Blain and Associates No matter how incredibly delicious your product is, taste alone does not guarantee commercial success. Getting to know the customer and meeting their needs are key ingredients for [...]
Do You Have a "Go To Market Strategy" to Drive
April 18, 2017

by Richard Baker, Food Distribution Guy Once upon a time, there was a tube of toothpaste. It was called Crest, or Colgate, or maybe Pepsodent. You chose your brand and went on your way. Today [...]
Recipe to Retail Part 2: Cracking the Competition
April 4, 2017

by Birgit Blain, Birgit Blain and Associates Thousands of packaged food products are launched annually in Canada. The success rate is remarkably low. According to Nielsen, a global consumer research firm, over 85% of new [...]
Recipe to Retail Part 1: Transforming Recipes into Packaged Products
March 21, 2017

by Birgit Blain, Birgit Blain and Associates For food entrepreneurs aspiring to see their creations on retail store shelves, there is much they need to know. This is the first in a series of articles [...]
Enterprise Toronto’s Business Plan Review
March 8, 2017

A solid business plan is a “roadmap” for your business. It allows you to prepare, focus, and set goals – particularly your financial goals. It shows where you are going and how you will get there. [...]
Get and Stay Listed in Canada's Grocery Sector: Do You
March 7, 2017

by Richard Baker, Food Distribution Guy   Many new business owners resist the idea of defining a target market because they want to be able to “sell to everyone”. They feel that such a definition may [...]