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Halal Labelling Requirements

May 4, 2017

by Birgit Blain, Birgit Blain & Associates

With the growing demand for halal products, a halal designation is an opportunity to reach an ethnically diverse market.

Marketing foods as “halal” is considered a claim, according to Canadian Food & Drug Regulations, and the claim must be backed up by a halal certification body. When making a halal claim on packaging and in advertising, labelling regulations require that the name of the certifying body be included.

Be careful not to mislead consumers through creative marketing copy. Arabic lettering, words, symbols or anything that gives an impression that a food is halal, must also be accompanied by the name of the certifying body.

Including the certification mark (of the certifying body) on packaging and in advertising will inspire trust in your brand.

Resources:

CFIA notice to industry – Enforcement of new halal labelling and advertising requirements

Halal Advisory Group

ISNA Halal Certification


As a packaged foods consultant, Birgit Blain helps brands that struggle to get listings. Her experience includes 17 years with Loblaw and President’s Choice®. Contact her at [email protected] and subscribe to her Food Biz Blog for valuable advice http://bbandassoc.com/blog/